Each Otter is a small (made-up) children's clothing store that's focused on selling high-quality, handmade items. While name brands are also sold in Each Otter, the majority of products are made by local artists. With each purchase, customers and artists support each otter!

The brand’s main audience consists of young families, or people who want to buy gifts for a small child in their life. The teal, white, and light-pink that make up the brand’s color palette are reminiscent of the sea and convey a calm, comfortable mood. The interior of the store is stylish and clean; the walls are painted white, and the floors are covered with teal carpet.

This project was originally completed in Russian.
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